A business party or event is a great way for your employees to get to know each other better and bond over common interests, and it’s also a great opportunity for your current and potential customers to become better acquainted with your business. For this reason, it’s necessary that you market your event in order to boost attendance – and publicising it the right way is the key to engaging people’s interest right off the bat and ensure the event’s success.
Just Talk About It
Getting the word out there begins in a simple way, by making sure that the event’s information is available for everyone to see. Social media is an important marketing tool and should be used as such, meaning that you can advertise it and create dialogue about it on multiple social platforms.
This is also a good way to let people know more about your speakers and the content of the presentation itself. Is the speaker going to talk about business growth? Share it with everyone, so that people who are interested in such a topic can attend your event. By appealing to personal or professional interests, you can build a good, solid audience!
People love freebies, so give them the opportunity to enter a contest and win free stuff, such as vouchers for a spa day! The promise of fun competitions, like a raffle or poker night, can often be enough to attract attention, so it can be a great tool to spread the word and get more people interested in attending your event. You can also create a strong community spirit if you can have your guests bonding over something as fun as games or competitions, since their investment in the process will be translated into talking about it and, consequently, about your business.
Organise a Mini-Event
To generate buzz about your corporate event, consider creating a mini version of it weeks or months before the main one. This party can be the moment you announce the future corporate event in the first place, and can be, at its core, a giveaway or fundraising that can help the community while promoting the main event at the same time. The right lighting can set the mood to any type of occasion you desire, from dynamic dance evenings to the appropriate atmosphere for a fundraiser or raffle, for instance.
After promoting your event you can now relax a bit more. The perfect decorations can elevate your event to another level, so it’s also a very important element of the planning stage that shouldn’t be overlooked! If you wish to learn more about how to use lights as decoration for your party and create the perfect ambience, talk to us today on 07950 729708 or check us out on Facebook.